Awareness is a journey, not a destination. It's the process of becoming conscious of the unknown, understanding its essence, and learning how to integrate this new knowledge into our lives.
Some of the most common questions we have to answer during an awareness journey are:
What exists out there?
What does it do? When do I use it / What problem does it solve?
Where do I find it?
How do I use it?
To illustrate this journey, let's consider the simple example of a wrench and a hex bolt.
Level 1: Unaware and Struggling Imagine trying to tighten a hex bolt with your bare hands. It's slow, ineffective, and frustrating. This is where we begin - unaware of a better way. We're often unaware of tools that could make our lives easier.
Level 2: Discovery of a Solution Then, there's a moment of discovery. You learn about the existence of a wrench, a tool designed for this exact problem. We often find ourselves in a hardware store of life, discovering tools we never knew existed.
Level 3: Understanding and Application Knowing about the wrench isn't enough. You need to learn how to use it. This stage is about application and skill development, where the person is joyfully tightening the bolt, having mastered the use of the wrench.
Level 4: Mastery and Resourcefulness Finally, you not only know how to use the wrench but also have a collection to tackle different problems. It's about having the right tools and the knowledge to use them effectively.
Awareness is like having the right wrench for the right bolt. It's a journey from not knowing what you don't know to a place where you have the right tools and the knowledge to use them effectively. Each level of awareness brings us closer to efficiency, effectiveness, and enlightenment in both our personal and professional lives. Then you can say you have moved from Awareness into Excellence, all core parts of Adoption.
A last takeaway for those who want to drive Awareness is that it is all about answering the right questions around one key driver. Value. Any Awareness (and Adoption) strategy should always be able to answer "What's in it for me?", "What problem does it solve?", "Is it short-term or long-term value?", "Is it solving important or minor problems?".
Vasilis Credits: Images generated by DALL-E.
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